Instagram Reels: 15-second video making feature launched in India after TikTok ban

Instagram Reels rolling out in India; here’s all about Facebook’s Tiktok rival

Instagram has launched its own short video feature called Reels in India. The new feature lets users create videos on the app, add creative filters and music and share it beyond their regular followers, said Vishal Shah, VP of Product, Facebook. Reels is similar to TikTok and allows users to create 15 seconds video with popular songs, trends, or challenges.

The Reels feature is already live in Brazil, France and Germany, and now it has made its way to the Indian market. Instagram Product head, Vishal Shah, spoke to ET Now's Nayantara Rai on the big release.

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