Zuckerberg Loses $7 Billion as Firms Boycott Facebook Ads
Mark Zuckerberg just became $7.2 billion poorer after a flurry of companies pulled advertising from Facebook Inc.’s network.
Mark Zuckerberg’s promise to add labels to rule-breaking posts from politicians hasn’t stopped more big-name advertisers from joining an advertising boycott of the social network. Coca-Cola, Hershey and Honda are among the latest high-profile companies to say they will temporarily stop advertising with Facebook.
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There are now more than 120 companies participating in the boycott, according to a spreadsheet tracking the names. Some companies, like Coca-Cola, are opting to pause their Facebook ads, but are not explicitly joining the boycott
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Civil rights groups demand Facebook advertising boycott over ‘promoting hate, bigotry, racism
A group of civil rights organizations blasted Facebook on Wednesday, calling out the platform's role in allowing hate and bigotry to fester and urging an advertiser boycott.
The groups, including the NAACP, Color of Change and the Anti-Defamation League, are asking what the social network could do with the $70 billion in annual revenue that it makes from advertising -- claiming that Facebook's tolerance of hate allowed white supremacy and racism to flourish.
“Today, we are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook’s services in July,” a full page ad in The Los Angeles Times says. “Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence.”


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